Phone: 305.284.1379
Office: Kosar Epstein 508, School of Business Administration
Dr. Joseph Johnson is Associate Professor of Marketing at the University of Miami’s School of Business Administration. He teaches Marketing Analytics, New Product Development, Strategic Brand Management, and a PhD Seminar entitled “Quantitative Methods for Marketing Strategy”. His research focuses on the use of data and analytics as a decision aid for managers. He has developed and collaborated on a host of analytical models. His research on financial markets has been featured in Financial Times of India, MSNBC, and Kiplinger’s Personal Finance. He appeared on the Nightly Business Report to discuss how consumer decision making leads to financial bubbles. Dr. Johnson has over a decade of global industry experience through his work at Hindustan Petroleum, Tata Steel, and SSB, Oman, where he developed pricing and promotion response models for Toyota’s auto line up. In the US, he has worked on projects with Affinova, Miami-Dade County Asian-American Advisory Board, Dell, Eli-Lilly, eMpulse, Hope Foundation, Holy Rosary Church, Ocean Reef Club, Proton Data Security, SAS, UM Health, 20th Century Fox Studios, and CheapOAir.
Research Interests
•Marketing and Big Data Analytics
•Marketing-Finance Interface
•Text Analytics
•Health Care Analytics
•New Product Development
•Branding